If you’re already signed up for HatcherScore, you’re ahead of the curve. But creating a profile is just the starting point, getting real value from the platform means using it actively and strategically.

This guide walks you through the key steps to make your profile work harder for you, with practical tips to boost your fundraising readiness and sharpen your appeal to investors.

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Why Your Profile Matters

When an investor invites you to HatcherScore, they gain instant access to your company profile. That profile is your first impression – so making it strong, clear, and complete is essential.

A well-built profile helps you:

• Showcase your company’s potential
  
  
• Generate more accurate AI-driven scores
  
  
• Receive targeted feedback to refine your pitch
  
  

Think of your profile as a structured, data-backed pitch deck. It’s how investors start evaluating your opportunity.

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How to get the Most out of your Profile

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1. Complete Your Profile Fully and Accurately

This is the most important step. The AI behind HatcherScore is only as good as the information you provide.

Focus especially on:

• Company Description: Write a clear, compelling overview that hits all the key investor topics and reflects your story and culture. It's important to write your company description yourself so investors can get to know you, your thinking, and your vision through your own words.
  
  
• Fundraising Info: Include both your historical fundraising data and details about your current round.
  
  
• Basic Company Info: Don’t skip over fields like founding year, location, social media, and tags. These are used in score modeling.
  
  
• Team Details: Add education and bios for the CEO and team. The CEO’s profile plays a key role in multiple sub-scores.
  
  
• Tags: Use 3–7 accurate industry tags. Too few or too many can reduce score accuracy.
  
  
• Pitch Deck: Upload a recent version of your deck to enable additional feedback tools.

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💡 Tip: Incomplete or vague entries = weaker scores and less useful feedback. Be precise.

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2. Understand and Use Your AI Scores

HatcherScore provides a single overall score (350–900) and several sub-scores, including:

• Exit Potential
  
  
• Funding Potential
  
  
• CEO Fundraising Score
  
  

These sub-scores help you understand how data-driven investors see your company today. Use them to identify where you’re already strong and where a clearer story or stronger evidence could help.

Think of the scores as a dry run before investor conversations. Let the data shape your strategy.

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3. Use AI Assessments to Strengthen Your Pitch

Beyond scoring, HatcherScore offers feedback tools to help you refine your materials:

• Company Description Assessment: Evaluates your written description to make sure you’re covering the core topics investors expect. Provides AI-driven suggestions for clarity and completeness.
  
  
• Pitch Deck Assessment: Analyzes your deck’s topic coverage and offers structured feedback on what’s missing or unclear (plus actionable tips for improvement).
  
  

These tools help you iterate. Even small changes to your materials can have a big impact on both your score and investor reception.

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4. Download Your Profile as a PDF

Once your profile is in good shape, you can export it as a professional-looking PDF. This is handy if you’re:

• Sending info to investors not yet on the platform
  
  
• Following up after a meeting
  
  
• Preparing materials for a demo day or pitch competition
  
  

The PDF includes your HatcherScore and sub-scores, making it a clean and data-backed summary of your startup.

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5. Apply the Feedback, Don’t Just Read It

The real power of HatcherScore isn’t just in getting a number; it’s in how you respond to what the data tells you.

If the AI highlights gaps in your team info or recommends more detail in your go-to-market strategy, take the time to improve those sections. It could raise your score and sharpen your investor narrative.

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What if My Score Is Low?

A lower Hatcher Score isn’t a red flag, it’s just a signal. It can mean the profile is missing key information or that certain areas need more clarity or development. Or a low score can mean the historical data implies a company is not a strong fit for venture capital, however this is still just a prediction. 

Use it as an opportunity. Review the feedback, update your company description, fill in any gaps, and revisit your materials. The platform is designed to help you improve and understand, not just rate you. 

Being aware of your position in the marketplace is powerful knowledge to have. And your Hatcher Score can always change and grow as your company changes and grows. It’s here to help you present your company in the clearest, strongest way possible. 

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Turning Insight into Action

HatcherScore was originally built for investors, but founders who engage with the platform deeply get a unique window into how their company is perceived and how to improve that perception. HatcherScore offers founders an opportunity to see their company through an investor’s lens.

Using the platform well can help you:

• Build a more compelling and complete profile
  
  
• Strengthen your fundraising materials
  
  
• Anticipate investor questions and objections
  
  
• Present yourself with confidence, backed by objective analysis
  
  

You’ve already taken the first step by signing up. Now it’s time to turn insight into action.